UTILIZATION OF FILM GENRE AS PRIOR TEXT STUDY IN TITLE WRITING OF STUDENT CREATIVITY PROGRAM

Corresponding Author: Nivia Putri Ratna Juwita, E-mail: niviaprj@gmail.com ARTICLE INFO ABSTRACT Received: 14-07-2020 Accepted: 10-10-2020 Published: 12-10-2020 Volume: 4 Issue: 2 DOI: https://doi.org/10.33019/lire.v3 i2.86 This study aims to describe the relationship of intertextuality between the titles of Student Creativity Program (SCP) with film genres. This research is in the form of qualitative descriptive research that is naturalistic in character. The data source used in this study originates from 5 fields of SCP funded in 2018. Data collection is performed in the form of words, phrases, clauses, and sentences through document study. Observation and note-taking techniques are utilized to collect data. The method of data analysis uses translational identity, referential identity, and abductive inferences. The referential identity method is used to identify the relationship of intertextuality in the writing of the SCP titles and film genres. Intertextual study is carried out comprehensively, by finding similarities and differences between the two. Furthermore, the abductive inferences method is utilized to draw conclusions. The data validity test uses theory triangulation. Based on data analysis, it can be concluded that the relationship of intertextuality contained in the SCP titles involves three film genres: (1) animation; (2) drama; and (3) horror. The results of this study indicate that the use of film genres of animation and drama genres as reference texts has high appeal in the writing of the titles of SCP.


Student Creativity Program (SCP) or Program Kreativitas Mahasiswa (PKM) is a program from
the Directorate General of Learning and Student Affairs of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia to facilitate the potentials of Indonesian students to study, develop, and apply the knowledge and technology they have learned in lectures to the community. Students send proposals of their creative programs to be chosen for grants.
A key element of the proposal of SCP is the title, which process of writing is generally carried out in interesting ways, an effort aimed at presenting the contents of the program itself and producing the effect of reading appeal. The appeal can originate from various factors, one of which is from the intertextuality relationship that utilizes the film genre as a reference text in the writing of the titles. This study aims to explain the intertextuality relationship in the titles with the film title of the film well is also an attraction of a visual image by providing its own perception for the audience (Kartika & Riyadi, 2011). The relationship between intertextuality in SCP and animation film titles lies in the similarity in the use of the title and the content that is carried. Here are some animated films that are used as prior texts in the writing of SCP titles.
(1) PIKACHU "Pizza Kacang Hijau Untuk Anak Autis dan ADHD" (071012/2018/PKMK) In the title of SCP data (1), it is clear that there is a connection between the title of SCP This innovation comes as an answer to providing snacks that are able to steal the attention of children with autism and ADHD because it is attractive and have the nutritional content they need.
This snack is called PIKACHU, which stands for pizza kacang hijau (green bean pizza) 3 .
Presentation of the pizza was made interesting to get the attention of children, especially children with special needs. They are known to have difficult eating patterns. (Kesuma, Novayelinda, & Sabrian, 2015) states that child behavior that is difficult to feed is a phase of eating behavior that is commonly found in children. This is caused by factors of parental eating behavior, food supply, and food control, as well as children's involvement. So the presentation of food in an attractive form would certainly be a solution to the problem. Such is the case with an interesting snack innovation called PIKACHU in data (1) above.
The naming of the food was inspired by one of the pre-existing animated films that are popular with children, Detective Pikachu. (Sukyadi, 2013) states that something that is created by someone whether directly or indirectly influenced by the ideas or thoughts of others, is called The writing this SCP title is an adapted text from one of the 3D animated comedy films produced by Illumination Entertainment in 2010, namely Minions 5 . Both have intertextual relation that can be seen in the title, the noun Minion illustrates a souvenir made in the form of a miniature pinisi ship. It is well known that the meaning of miniature noun is an imitation of something on a reduced scale; or something small. This is the same as the depiction of Minions in the animated comedy film, namely as a small creature who is loyal to his master. The similarity is clearly found in the depiction of something in a small form or in other words as a miniature.
(  thus the result is obtained as Elmo.

Prior Text from Drama Genre
Texts come as a form of influence from previous texts that already existed before. This indicates the existence of intertextuality relations that are closely intertwined in the SCP titles and drama genre. It is known that the genre of film that is much in demand by viewers in Indonesia is a film with a genre of romantic drama and comedy that presents a dramatic human story (Rubyasih, 2019). Here are a few drama films that came first with an influence on the formation of the SCP titles. It can be seen in the data below, the utilization of drama film genre which is used as prior text in the writing of SCP titles.
The word SAH in the title of data (6)  In the title of SCP, LASKAR CIBUMI means a group of students who make a movement to educate pregnant women in order to reduce the mortality rate of pregnant women by informing the importance of health during the pregnancy process. Whereas in the title of the film and novel,

Laskar Pelangi is a story of enthusiasm and inspiration of a group of students in the village in
Belitung in seeking knowledge even with limited conditions, which did not discourage them.

Prior Text From Horror Genre
Movies with a tense, frightening, and gruesome presentation have a special attraction for fans of the horror genre (Yoesoef, 2015). The use of horror film genre as an intertextual relationship appears in the writing of the SCP titles. This horror film genre serves to provide resources in the formation of the title that remains adapted to the context. The intertextuality relationship can be seen in the use of horror film title that has similarities with the SCP title, but they are still adjusted to the context and creativity of the writer. The following data shows the intertextual relationship between the SCP titles with horror film genre.

(9) Pengabdi Keong (Pemanfaatan Keong Sawah Berprotein menjadi Kecap Keong) (061009/2018/PKMK)
Paddy rice (golden apple) snails have high protein, including: 15% protein, 2.4% fat, 24% ash content (Nuralam et al., 2012). This good protein content can be used as a basis for making soy sauce. In general, soy sauce is made from soy ingredients, but not with this one. This encouraged students from Universitas Muria Kudus to utilize rice snails of fishery products to be processed into soy sauce as new and exciting innovations in the culinary world.
The writing the SCP title data (9) is clearly seen as a transformation or adaptation text from an Indonesian horror film released in 2017, which is remade from a film with the same title namely that the existence of texts never stands alone, but through the influence of other texts.
(Hananto, 2019) considers that a study of works requires an understanding of other texts to facilitate the understanding of a work. This can be said that a text cannot be separated from other texts. Sticking to the concept, the research saw an intertextual relationship in the album "Viva La Vida" Coldplay with Eugene Delacroix's paintings as pictures from their album. (Iswanto, 2014) sees the intertextual relationship between the Kempalan Manuscript of the Islamic Scriptures collection by Soetanto in Sonobudoyo Museum. This relationship can be seen in the aspects of sharia / fiqh with aspects of sufism / essence which become guidelines in the Sultanate of Yogyakarta. (Sukyadi, 2013) also notices, based on the ideas of Saussure, that the presence of a text is even broader in scope, namely, a science cannot stand alone. This can be stated that there is a relationship or connection with the text or other fields of study. The relationship can be seen either explicitly or implicitly. (Marwan, 2017) examine the existence of relationships between texts in religious humor texts. The functions of intertextuality in the discourse of humor are: to bring more life to old texts, explain the cultural context, deepen the topic of humor, refine the message, and give a certain impression. (Rahayu, Abdullah, & Udasmoro, 2015) also sees a comparison of the two Aladdin stories, the Arabian Nights version with the title "The Story of Aladdin and the Wonderful Lamp" with the animated film version of Walt Disney Feature Animation under the title "Aladdin" which was produced in 1992. (Setiartin R., 2016) utilizes the text of folklore as a reference text that is transformed into a visual story as a learning activity for students. This transformation model involves the background knowledge, feelings, and life experiences of each student. (Purwantini, 2017)   (2) story reversal; and (3) transformation. (Kusuma, Waluyo, & Wardani, 2018) discovers that novel "Padung Jiwa" by Okky Madasari is a hipogram from novel "Calabai" by Pepi Al-Bayqunie as transformational text. The similarity of