ISSUES OF INDIVIDUAL CAPITALISM IN THE NARRATIVE FILM OF THANK YOU FOR SMOKING AND THE COMPANY MEN

  • Sukarni Suryaningsih Universitas Diponegoro
Keywords: Individual capitalism, US corporation, Thank You for Smoking, The Company Men, Thurow

Abstract

The idea of capitalism always refers to the triumph of the U.S. giant industry. In economic field, American and British capitalism is called as individual capitalism – the contrary of communal capitalism a la Japan and Germany. This paper is intended to examine the identity of economic character of individual capitalism in two Hollywood movies Thank You for Smoking (2006) and The Company Men (2010). Exploring the theory of individual and communal capitalism stated by Lester Thurow, it can be found that through mechanistic relationship, hard individual competition and unending punishment, those all erase emotional bound between individual and corporation. In short it becomes one of the reasons why American industry perishes its superiority slowly.

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Published
2020-03-16
How to Cite
Suryaningsih, S. (2020). ISSUES OF INDIVIDUAL CAPITALISM IN THE NARRATIVE FILM OF THANK YOU FOR SMOKING AND THE COMPANY MEN. Lire Journal (Journal of Linguistics and Literature), 4(1), 16-25. https://doi.org/10.33019/lire.v4i1.58