ISSUES OF INDIVIDUAL CAPITALISM IN THE NARRATIVE FILM OF THANK YOU FOR SMOKING AND THE COMPANY MEN
The idea of capitalism always refers to the triumph of the U.S. giant industry. In economic field, American and British capitalism is called as individual capitalism – the contrary of communal capitalism a la Japan and Germany. This paper is intended to examine the identity of economic character of individual capitalism in two Hollywood movies Thank You for Smoking (2006) and The Company Men (2010). Exploring the theory of individual and communal capitalism stated by Lester Thurow, it can be found that through mechanistic relationship, hard individual competition and unending punishment, those all erase emotional bound between individual and corporation. In short it becomes one of the reasons why American industry perishes its superiority slowly.
Hagerman, E. (1987). Consumer Capitalism and Culture: The American Way. Canadian Review of American Studies Vol. 18 Issue 1. DOI 10.3138_CRAS-018-01-12.
Hall, S. (2003). Representations : Cultural Representations and Signifying Practices. London : Sage Publication.
Hey, K. (1979). Ambivalence as a Theme in "On the Waterfront" (1954): An Interdisciplinary Approach to Film Study. American Quarterly, Vol. 31, No. 5, Special Issue: Film and American Studies (Winter, 1979), pp. 666-696
Kaset VCD Thank you For Smoking (2006). Twentieth Century Fox Home Entertainment
Kaset VCD The Company Men. (2010). No SLS 224/VCD/D.Sdp/PA/07.2014/2011
Potter, D. M. (1954). People of Plenty. Chicago: University of Chicago Press
Ritzer, G., Stepnisky, J., & Lemich, J. (2005). The “Magical” World of Consumption: Tranforming Nothing into Something. Berkeley Journal of Sociology Vo. 49, Society & Consumption, pp. 117-136.
Ritzer, G. (1998). The McDonaldization Thesis: Explorations and Extensions. London: SAGE Publications Ltd.
Rollins, P. C. (1979). Film, Television, and American Studies: Questions, Activities, Guides. American Quarterly, Vol. 31, No. 5, Special Issue: Film and American Studies (Winter, 1979), pp. 724-749
Thurow, L. (1992). Head to Head. New York: William Morrow and Company, Inc
Turner, G. (1999). Film as a Social Practices. New York : Routledge
Copyright (c) 2020 Sukarni Suryaningsih
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.